Your own app name in the App Store: what does it mean, and who is shown as the seller?

What does your own app name in the App Store mean?

In short

The app name is only one part. Who is shown as the seller in the store depends on the developer account, not on the name of the app.

App name at Apple

The name of the app as it appears on the product page in the App Store and when it is installed, at least 2 and at most 30 characters according to Apple. You can edit it until you submit the app for review, afterwards with a new version or when the status of the version allows it. The App Review Guidelines (section 2.3.7) say "Choose a unique app name" and limit app names to 30 characters. Whether a specific name is still free is not stated on the App Store Connect page read.

Subtitle at Apple

A summary under the app name on the product page, at most 30 characters.

App name on Google Play

At most 30 characters according to Google, one name per language.

Seller at Apple

For an organisation, Apple shows the legal name of the organisation as the seller; Apple does not accept trade names or fictitious businesses. Anyone who enrolls as an individual or sole proprietor appears with their personal legal name.

Account as an organisation

Apple requires a D-U-N-S number for it, which is free in most countries. Apple states the annual fee for the Apple Developer Program as 99 USD (in local currency, varying by region).

What do providers say on their pages about store listing, name and account?

Read on 8 November 2026 on the pricing pages and, where named, the FAQ of the providers. "Not stated" only means that the pages read say nothing about it, not that it is missing.

Why does the developer account matter?

According to Apple, the legal name of the account holder is shown as the seller. If an app sits on the provider account, the store shows the provider name as the seller and not yours; if it sits on your account, your legal name is shown. Disciple states in its FAQ that you are listed as the developer, not Disciple.

What happens to the app, the listing and the members if you change provider or the cooperation ends is not stated on the pages read. Ask about it before you sign. For termination and rights to the content, the article "Contract: the checklist" helps.

What applies at CreatorStack?

Our website says you get your own app under your name, with your icon, in both stores, with no CreatorStack logo on your members home screen. It is not a marketplace or a directory, and no other creators appear in it.

This page does not say whose developer account holds the store listing, which name is shown there as the seller or who chooses the app name; ask about it in the working call before you sign. The conversation is non-binding.

You pay CreatorStack nothing, now or later. Partnerships are selective, and there is no promise of acceptance or of income.

What should you ask about the app name before the contract?

1. Whose developer account holds the app in the App Store and on Google Play? 2. Which name does the store show as the seller? 3. Who chooses the app name, and who checks that you may use it? 4. Who submits updates? 5. What happens to the listing, the app and the members when the cooperation ends?

The questions are the same for every provider. For point 5 the article "Contract: the checklist" helps.

Keep reading

Pre-funded app or app builder : Who pays, who builds, who carries the risk: app builders and pre-funded apps compared.

From Instagram to your own app : Four steps from followers to members of your own app, with no promises.

Contract: the checklist : Nine points to have in writing before the build, if someone pre-funds your app.

What a subscription app costs : Custom build, app builder, platform or pre-funding: who pays what, including running costs, store fees and payments.

App, livestreams, memberships compared : Uscreen, Mighty Networks, Circle, Disciple and others compared, and when a pre-funded app fits better.

Providers paid by revenue share : Who builds a creator app with no upfront cost, what their pages say about cost, share and ownership, and what to watch for.

Subscription app without coding : Five routes to a community app with subscriptions without code, what stays with you and what Apple, Google and the law require.

When a subscription app pays off : No fixed follower count: break-even in paying members, scenarios with labelled assumptions, store fees and VAT.

App without start-up capital : Six ways to your own fan app without start-up capital, what pre-funded really means, and what applies extra to nutrition and health experts.

Income beyond ads : Ways to regular income without constant advertising: how the money recurs, fees according to providers, taxes in Germany and what nobody guarantees.

Is CreatorStack right for you? : What CreatorStack covers and what it does not: livestreams, a browser start, member chat, courses and follower count.

Requirements and process : What CreatorStack looks at in an application, how the partnership runs in four stages and what is agreed in writing before the build.